It seems odd to think of it now, but Ushi’s was actually the shop that inspired the whole project. Quite the accolade you might think – but it was an interesting display in the window that caught my eye way back when and set the ball rolling.
So when I got the chance to photograph Ushi’s properly I was very excited at finally filling the gaps in. Ushi’s is one of the bigger shops in the Morgan Arcade and is owned by Lynne Beresford who I met with when I was photographing the shop.
It’s a relatively new shop, having only moved to these premises less than two years ago. Lynne also owns another two shop in Cowbridge and on Wellfield Road, all under the Ushi’s banner.
The shop sells a mixture of designer clothes, things for the home, jewellery, bags and more. It’s undergone a small refurbishment, including a revamp of some of the beautiful displays that attracted me into the shop in the first place.
Here you’ll find chairs adorning the walls, papier mache mannequins (actually, I’m finding quite a few interesting mannequins as I make my way around various arcade shops… perhaps a seperate post could be based entirely around that…) and of course beautiful clothes and jewellery.
The clothes are sourced from a variety of places, while some do better than others. Lynne says she tries to look for unique pieces but is aware that people won’t generally be looking to spend huge amounts, so tries to keep it all fairly reasonable. She’s also keen to support artisan makers, such as the jewellery maker who designs some of the fabulous chunky bracelets you can find dotted around the place.
It’s obvious from spending just a short time with Lynne that she loves what she’s doing, and it’s great to see a shop such as this with a creative flair for merchandising. She says that she gets a lot of regular customers, some who come from across the country, usually accompanying a partner on a rugby pilgrimage.
I had a lot of fun shooting the various elements of this shop, and I hope you like the pictures too. As ever, all comments, feedback and suggestions welcome in the comments box below.