As one of the oldest arcades shops still trading, I’ve been hoping to shoot City Surf ever since the project began. Finally, over a year into it, I managed to pop by and take some photos of the new location for the shop.
After opening its doors in the Castle Arcade in 1986, City Surf made its move to the High Street Arcade just a few months ago to celebrate its 25th year in existence. It also went through a redesign, with updated fonts and styling throughout the shop.
On my visit I spoke to Avo, who has been involved with the shop since the beginning, and Gitto, one of the other partners.
All of the those who work at City Surf are keen surfers, skaters or snowboarders – or all three. Avo told me he believed that what had kept them going throughout these past 25 years was their commitment to great customer service. “I’d rather see a customer leave empty-handed than see them walk away with the wrong product,” he told me.
Since moving to the opposite arcade, a move which was prompted by the decrease in retail shops and the increase in cafes and beauty salons in the Castle Arcade, Avo says they have seen a noticeable increase in footfall. That’s understandable, with the New York Deli and Catapult as your stablemates its easy to understand why they’d fit in a little better.
Anyway, before I let my ramblings get the better of me – please take some time to look at and hopefully enjoy the pictures. For the camera enthusiasts out there, this was shot entirely on the new Canon EOS 5D Mark III, which I have to say was a pleasure to use.
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